Many times companies are lost, don’t know exactly what steps they need to follow to become mobile.
Let’s analyze step by step what are the most important things to have in mind if you want to be leader and make the most of the mobile channel. More than the 20% of mobile users access to the Internet through their smartphones.
Mobile marketing on your business strategy
First of all is important to understand the mobile user behaviour, what they expect and what they need for an optimal friendly experience.
Adapt our website to mobile devices is basic, there are many options and free platforms in the Internet which allows you to convert your page to mobile browsers, screen resolutions and operative systems, but pay attention, because many times when you convert directly your Url appears an enormous scroll, which makes even more difficult to use it.
According to the user necessities, we need a website with the most important contents, intuitive management, well-design and adapted to small screens. The best option is to use a template or adapt your CMS (wordpress, joomla…) with a plugin.
Promotional messages for mobile campaigns
Advertising campaigns for mobile devices are characterized by demanding greater customization, because messages are not as massive as in other media. It is therefore recommended to set a product or service through, for example, developing a mobile application or a specific original and attractive with a “call to action”. The message that is transmitted via mobile is much more instantaneous and increases the level of interactivity.
The information shared through mobile should be short and simple, but above all, useful for the user, don’t forget the importance of contents in marketing.
For mobile shopping is important to reduce steps in the purchasing process, must be something fast.
The limitations of the mobile interface is currently up for in mobile experiences, building for example the geolocation of the user because, depending on the experiences you are living every moment, you can get interested in different topics, products or services and throw specific messages. Through the mobile is very easy to detect the location, the usual consultations, etc and offer proposals to link it to your business, discounts, checkins, promotions, badges (badges), incentives … Invite them to speak, to make suggestions. Use resources such as layers or augmented reality (AR) will improve the user experience and make easier the interaction.
PPC campaigns for mobile
Due to the large amount of traffic generated by mobile devices, have emerged platforms specialized in Pay Per Click campaigns via mobile phone with lower prices than the traditional ones. Among these are included Admob or iAd portals belonging to Google and Yahoo, respectively.
Finally, one of the best advantages of a mobile strategy is the possibility to measure results in real time, allowing you to make changes and correct the errors quickly.
Real examples of mobile campaigns
Audi is one of the biggest brands that bets for mobile.