It is estimated that payments over the Internet will exceed $ 600 million in 2014, is an increasing trend testable purchases through websites and payments through platforms like Paypal, online shops and ecommerce.
For any company, is a significant advantage to be present in the mobile environment and invest in the customer management system through a mobile channel, understand and manage the audience that uses this type of device can be a boost to our sales results.
The m-mobile offers a personalized shopping experience
The customer demand personal attention across all the stages of the buying process, plus a simple, clear and concise dashboard. Achieving customer loyalty means providing an enjoyable, quick and even a funny experience where you can have assistance at all times.
Purchasing through mobile creates engagement
Pay attention to the new trend of going shopping with the smartphone and check on the website the product you’re watching in real time, check comments of other customers, recommendations, comparing with other stores where find it or other brands which sell the same kind of product.
It’s important to offer a multichannel relation, through the sales point, website and mobile version. A recent study reveals that the 30% of consumers use three or more channels, 20% of them use their smartphones to search products monthly, over another 20% weekly and a 23% buy through mobile.
Loyalty through mobile campaigns
As the big companies know the power of mobile devices, are designing special campaigns for smartphones and tablets using Whatsapp or SMS premium to send url of landing pages with their offers and promotions.
There is the possibilty also to click on the offer and buy the coupon directly through the landing page.
Multinational companies like Procter&Gamble are using mobile to promote all the line of products, several brands as a package.
Coupons are specially used by retailers and it’s a great opportunity for them to leader the mobile channel, Aberdeen Group, reveals that a 57% of retailers are looking for new sales and services channels. Another results say that the 52% of smartphone users buy through mobile thanks to the coupons system.
Geolocation marketing in the U.S stores
It’s common to walk along Fifth Avenue in NY and receive on your smartphone a coupon with special discounts on a store, promotional day or happy hours. Restaurants, shops, pubs…
Using a GPS system, detects where you are and sends you segmented publicity. Next steps will be inform the customer where is the nearest store where they can buy the product they’re looking for, opening hours or 24h (for example, pharmacies).