There’s no doubt that smartphones and tablets have become some of the most successful technology products in the last few years. Only 20 years ago we were used to see mobile phones only on TV and currently we couldn’t imagine living without our smartphones and tablets.
We are using our mobile devices for everything: playing games, using all kinds of applications, browsing the internet or even for making purchases. Mobile shopping has become an increasingly growing trend in the last few years. This shows that there’s an enormous mobile audience waiting for online retailers to meet their needs on mobile.
According to a recent study published by the Mobile Marketing Association, during this year 67% of the European consumers will use their mobile phones to get information about the Christmas presents they want to purchase.
That’s why businesses and especially e-commerces should create their mobile websites in order to make sure that their mobile audience can browse their websites without any problems on their mobile devices.
When you think about creating your mobile commerce website, it doesn’t necessarily mean that you have to use an e-commerce software. In most cases this means that you’ll have to spend quite a lot of money on creating your virtual store. You can easily create your m-commerce with a DIY platform, such as Onbile.
The best thing about these kind of platforms is that it’s quite inexpensive and it allows you to create your m-commerce website without any programming knowledge. You just have to choose a template, select a color and a category and then upload your content and you’re good to go! Your mobile commerce is ready to offer your mobile audience an excellent user experience.
Online shopping sites
These are some of the most popular shopping websites and they offer an excellent user experience both on desktop and mobile devices:
ASOS. This e-retailer lets visitors to narrow their search by collection and trends. It recently launched the Fashion Finder, which gives an opportunity for users to create and customize outfits, look books and fashion videos. They also have a great mobile version of their website. It loads fast and it’s easy to browse.
BlueFly. Bluefly is great place for incredible deals. They were the first online e-commerce for ‘off price’ designer items. It also offers a great mobile user experience to their mobile audience.
ShopStyle. This website is actually a search engine dedicated to fashion. It offers products from the most popular designers. ShopStyle allows mobile and desktop users to search the most fashionable boutiques at once — by brand, designer, price point, sale items and color.
